Oh, we live in a crazy country!
Fast-food ad hype undos healthy lifestyle drive
Fomca (Federation of Malaysian Consumer Associations) secretary-general Muhammad Shaani Abdullah said it was an irony that while the authorities were promoting wellness programmes, fast food adverts have become more widespread.
Anyone still sane in this country would probably be rolling their eyes for days since the commotion over fast food hit our brain snooze country. Yes, the topic is not new and we can argue till the beef burger, chicken nuggets and pork chop come home and it will never be settled. On one hand, we should be caring for our health and good on the Gov trying to do something about it while on the other it's a personal choice.
Moreover, everything in life if taken in excess could be bad. Even sex. But not shopping. If you are Paris Hilton of course. Nevertheless we are cringing here at our office over some news about some local stations pulling off fast food adverts of late. Which is really interesting because I read that someone argued what is the definition of fast food? Does that includes instant coffee, noodles? How bout 'unhealthy' snacks like ice creams and cookies? What's next?
All said and done, if they go ahead with the ban (which is unlikely because let's face it, we are a country that loves sensation and move on to another topic before doing anything worthy) many will suffer. In our industry. Big spenders client like KFC, Pizza Hut and McDonalds are the rice bowls to many. They are the few who will actually spend and produce advertisments locally. That will go to feeding many directors, production teams, post productions studios and creative agency people. Not to mention legions of suppliers, media people and all in the food chain.
What an irony. Banning fast food ads won't likely deter people from eating them but would make many go hungry. Silly silly country.
Fomca (Federation of Malaysian Consumer Associations) secretary-general Muhammad Shaani Abdullah said it was an irony that while the authorities were promoting wellness programmes, fast food adverts have become more widespread.
Anyone still sane in this country would probably be rolling their eyes for days since the commotion over fast food hit our brain snooze country. Yes, the topic is not new and we can argue till the beef burger, chicken nuggets and pork chop come home and it will never be settled. On one hand, we should be caring for our health and good on the Gov trying to do something about it while on the other it's a personal choice.
Moreover, everything in life if taken in excess could be bad. Even sex. But not shopping. If you are Paris Hilton of course. Nevertheless we are cringing here at our office over some news about some local stations pulling off fast food adverts of late. Which is really interesting because I read that someone argued what is the definition of fast food? Does that includes instant coffee, noodles? How bout 'unhealthy' snacks like ice creams and cookies? What's next?
All said and done, if they go ahead with the ban (which is unlikely because let's face it, we are a country that loves sensation and move on to another topic before doing anything worthy) many will suffer. In our industry. Big spenders client like KFC, Pizza Hut and McDonalds are the rice bowls to many. They are the few who will actually spend and produce advertisments locally. That will go to feeding many directors, production teams, post productions studios and creative agency people. Not to mention legions of suppliers, media people and all in the food chain.
What an irony. Banning fast food ads won't likely deter people from eating them but would make many go hungry. Silly silly country.
Comments
Oily, greasy, burnt, dirty, loads of mayo, fried egg.....sounds delicious