How I Died And Come Back Alive
I have just finished ironing 3 weeks worth of clothes and my back is aching. Applied something soothing on them and now contemplating if I should actually do the impossible which is to finish up the overdue competitive ad analysis. Something which a bottom of the foodchain whore like myself needs to do. But then again, thinking about it again why should I? Firstly please excuse me and my unearthly calls from the beyond. My week has been interesting to say the least – a rough calculation of 90 hours of work and thank God it’s all over for now. It took us exactly 11 days from the Client’s brief to the delivery of materials for newspaper, radio and POSM (point of sales material). Now typically I would say that if I wasn’t in advertising, the sound of 11 days is a lot but in the advertising timeline, you are running on crack. I think I am not in the mode of going into details but let me assure you – it’s super absurd. Then again more absurd things have happened before. At least for me, thi...