At risk of being a weekly publication, I have a feeling that I am exactly falling into the trap of becoming one and even though it’s stale I have yet to come out with a better excuse than busy to many people. Yes, I still have my drinks thing that go on (so what’s the excuse eh?) but I reckon that I am so busy working, that I ended up working just hard to compensate for it either in drinks or retail. So who is to blame? Management had a directive to get us all to cut down working hours by 30%. It seems that in the past without computers and the internet, the advertising industry’s working hour was much more shorter and now with all the technological advances, we should be able to cut down the hours even more (because let’s face it, technology is supposed to help us move faster) but no, it seems that Client has grew more demanding over the years. Take for example planning a schedule for newspaper ads. In the past, you have no choice but to produce films that require time in order for th