It was Golden
In life, we are usually defined by the final outcome, success or what you manage to get at the end are the measures of what you put in. Though that might not always be true, to a certain extend some sort of rewards will come one way or another. It's good if there's money involved but for people who are tad passionate about the things that they do, winning an award is like the right icing on that damn cake that you worked so hard on. When I started out in this industry, just like everyone else, winning an industry award is something that we (secretly) hope to achieve. Not sure how or when but it's something to look forward to. Be it a creative or marketing effectiveness award, it all seem so glamourous. Though I have yet to be in Cannes for the award of the awards, I've managed to finally snag my first two Effie with my team last week - it is 4 years in the making. Always the bridesmaid, never the bride, I have been trying to win this fella for awhile now. There was...