Being Boring
One of the biggest sports event which is also one of the biggest advertising 'event' - SuperBowl just ended a couple of days ago. The usual talk about SuperBowl for us would be the cost for half time ads - a whopping USD4million for 30second. That and also the tradition of producing viral friendly and great ads has always been thing for agencies in the states. Some of these spots run for 2minutes. Go do the calculations. The world outside of US wouldn't be bothered with the games, but much more on the ads and there are a couple of good ones here and there but like it or not, it felt like this year the game has taken a back seat - it's almost like Beyonce's concert supported by a game and not the other way around. What is more suprising is that why people actually love that girl so much? I mean she has talent and she can sing - despite the lip snyc scandal but she's insanely boring. Started the whole show with Crazy in Love which is great but the choreography i...